Ash
Alexander
Ash Alexander
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Creator of the LEDA 5-Step Coaching System
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National HRDCorp Thought Leader, Malaysia
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Fellow of the Chartered Management Institute, UK
Ash Alexander FCMI
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Ash Alexander is an international leadership specialist with over 25 years’ experience designing and delivering professional learning, leadership development, and organisational capability programmes across multiple sectors and regions.
He is the creator of the LEDA 5-Step Coaching System, a structured problem-solving coaching system designed to help employees at every level solve real work challenges with clarity, ownership, and action.​
Ash is the first non-Malaysian ever appointed as an HRD Corp National Thought Leader, recognising his contribution to leadership development and workforce capability at a national level. He previously served as a Research Fellow with the National Human Resource Centre (NHRC), contributing to research and advisory work in leadership development and organisational transformation.
He is a Fellow of the Chartered Management Institute (FCMI), UK, a senior professional designation awarded for sustained impact and leadership in management and organisational development.
National Recognition & Professional Standing
Ash Alexander & Dr. Rony Ambrose Gobilee Chief Strategy Officer at HRDCorp
What Ash Works On
The system is designed to work across levels, giving everyone a shared way to think, solve, and improve.
Ash designs practical systems that enable employees to solve problems independently rather than escalate them. His work focuses on embedding structured thinking, decision-making, and ownership into everyday work — from new graduates entering the workforce through to Group CEOs and C-Suite leaders.
His approach bridges leadership development with operational reality, ensuring that coaching translates into measurable performance and organisational outcomes.
The LEDA 5-Step Coaching System
Ash is the creator of the LEDA 5-Step Coaching System, a real-world problem-solving coaching system used to build clarity, ownership, and action at work. The system provides a consistent, repeatable method for framing issues, understanding the current state, defining a target state, generating solutions, and committing to action.
The LEDA 5-Step Coaching System underpins the AI-Powered SOLVE Platform, enabling organisations to apply structured coaching and problem-solving consistently and at scale across their workforce.
Who Uses the LEDA 5-Step Coaching System
The LEDA 5-Step Coaching System is applied across organisational levels, including:
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Group CEOs and C-Suite executives
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Senior and middle managers
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Supervisors and frontline teams
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New graduates entering the workforce
The system is designed to work consistently across roles, giving everyone a shared way to think, solve, and improve.
Where Ash Works
Ash works with organisations across Malaysia, Singapore, and Australia, supporting teams operating in complex, high-pressure, and regulated environments.
Sectors Worked With
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Oil & Gas
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Plantations
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Mining & Quarrying
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Automotive Manufacturing & Sales
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Manufacturing
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Engineering & Construction
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Logistics & Supply Chain
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Financial Services
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Technology
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Public Sector and Government-Linked Companies (GLCs)
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Multinational Corporations
