MEET OUR TEAM
Alexander Associates is a premier provider of leadership solutions, aiming to help organizations and teams reach their potential. Our team works hand in hand with our clients to provide the necessary support and guidance they need.
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Our team is made up of experienced professionals, who are passionate about making a positive impact on our clients. We invite you to get to know us and take a look at our services. With us, you can trust that you’ll be in good hands.
Meet the Director
AWARDS & Certifications:
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Appointed as Research Fellow to the Malaysian National Human Resource Centre (NHRC) as Expert Advisor in Leadership Development and Organisational Transformation
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Fellow of the Chartered Management Institute (FCMI) UK
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Winner: MENA Award for Transformational Leadership – Dubai 2016
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Winner: Outstanding Contribution to International Educational Training – ASIC 2017
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Master Coach & Trainer in LCS Leadership Development
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Train the Trainer Award – HRDCorp Malaysia
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Coaching Skills for Leaders Advanced Award
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Recognised Leader as Coach Award
Ash Alexander FCMI
Creator of the LEDA 5-Step Coaching System
HRD Corp National Thought Leader, Malaysia
Fellow of the Chartered Management Institute (UK)
Ash is the first non-Malaysian ever appointed as an HRD Corp National Thought Leader, recognising his contribution to leadership and workforce capability at a national level. He previously served as a Research Fellow with the National Human Resource Centre (NHRC).
He is a Fellow of the Chartered Management Institute (FCMI), UK, a senior professional designation awarded for sustained impact and leadership in management and organisational development.
National Recognition & Professional Standing
What Ash Works On
Ash designs systems that help employees at every level solve problems instead of escalating them — from new graduates entering the workforce to Group CEOs and C-Suite leaders.
The LEDA 5-Step Coaching System
He is the creator of the LEDA 5-Step Coaching System, a practical, real-world system used to build clarity, ownership, and action at work. The system underpins the AI-Powered SOLVE Platform, enabling organisations to apply structured problem-solving consistently and at scale.
Who Uses the LEDA 5-Step Coaching System
The LEDA 5-Step Coaching System is applied across organisational levels, including:
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Group CEOs and C-Suite executives
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Senior and middle managers
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Supervisors and frontline teams
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New graduates entering the workforce
The system is designed to work consistently across roles, giving everyone a shared way to think, solve, and improve.
Where Ash Works
Ash works with organisations across Malaysia, Singapore, and Australia, supporting teams operating in complex, high-pressure, and regulated environments.
Sectors Worked With
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Oil & Gas
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Plantations
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Mining & Quarrying
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Automotive Manufacturing & Sales
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Manufacturing
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Engineering & Construction
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Logistics & Supply Chain
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Financial Services
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Technology
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Public Sector and Government-Linked Companies (GLCs)
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Multinational Corporations
